RRhetoric
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The Gallery of Errors · Specimen 907

The Bistro Menu

A Neighbourhood Bistro · Autumn Menu (a composed specimen) · Starters page

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Prepare for a life-changing explosion of hand-crafted, artisanal flavour that
will transport your taste buds on an unforgettable odyssey.
Our legendary signature fries are quite literally the best thing you will ever
eat in your entire life.

Thesis of failureHyperbole applied uniformly until it cancels itself, "literally" deployed to mean its own opposite, and epithets stacked where evidence should be. Inflation economics, performed in prose: when everything is legendary, the currency is worthless.

OccasionThe fries must justify fourteen dollars. The menu writer has elected to do this with superlatives rather than potatoes.
PersonaBreathless retail maximalism; every dish a destiny.

Device index

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Tropes

Hyperboleat fixed maximum

Overstatement — here with no remaining headroom.

Synecdochethe unaccompanied taste buds

The part standing for the whole — here, travelling without it.

Catachresisexplosion, in a restaurant

A figure whose literal content was never inspected.

Schemes

Epithetstacked, in lieu of evidence

Descriptive tags fixed to a noun.

Syntax

Semantic Inversion of "Literally"

The word securing a claim to fact, used to decorate a claim of fancy.

Full dossier

1The Autopsy

Every device here is aimed at the same target — magnitude — and that is the tell. Real praise varies its instruments: a texture, a provenance, a comparison, a fact. Uniform superlatives are the signature of a writer who has not tasted the dish, or worse, has, and is compensating. The final claim compounds it: "the best thing you will ever eat" mortgages the customer's entire future against a side order. No sentence should promise more than its potatoes can deliver.

2The Repair

Underclaim and specify. "Fries: cut this morning, fried twice in beef fat, salted once. Ask for the aioli." Not one word of praise — and the reader trusts all of it, because the sentence gives facts and lets the eater supply the praise.