RRhetoric
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Irony & Understatement

Euphemism

YOO-fuh-miz-um / ˈjuːfəmɪzəm

Using a mild or indirect phrase for something harsh or taboo: “passed away” or “let go.” The wording can soften a difficult subject or conceal its consequences.

"He is helping the police with their inquiries."

Don't confuse it with Periphrasis. Periphrasis is roundabout wording for any reason; euphemism specifically launders the unpleasant.

Drill its family — Irony & Understatement

Examples

The company said it was “letting him go” instead of saying it was firing him.
Practice example · written for this exercise

The indirect phrase softens the unpleasant fact of dismissal.

Often used alongside this device

Explore devices that often appear in the same passages as euphemism.

Irony 8 Anaphora 7 Parallelism 5 Passive Voice 4 Metaphor 4 Asyndeton 4 Litotes 4 Metonymy 4

The rest of the family

Irony Hyperbole Litotes Meiosis / Understatement Bathos Periphrasis Apophasis